Leadership says the new program aims to lower farmer production costs while tipping a hat to Secretary Kennedy’s MAHA initiatives.
USDA wants farmers to focus on soil health and producing more nutritious food. To that end, Ag Secretary Brooke Rollins, along with Robert “F” Kennedy Jr., Health Secretary, and Doctor Mehmet Oz, Centers for Medicare and Medicaid Services Administrator, announced a $700 million pilot program aimed at supporting regenerative farming. USDA says the Regenerative Pilot Program’s goal is to help American farmers adopt practices focused on improving soil health, water quality and boost long-term productivity.
“We are committed to restoring America’s natural strength by empowering producers with simple outcome-based tools,” Rollins says. “Producers at every stage, from beginners just starting with cover crops to advanced operators with years of conservation experience, many of those are represented by our farmers today, will find a pathway through this pilot.”
Rollins says the program will be funded through existing programs at USDA and allow farmers to pursue “whole-farm planning” instead of a piecemeal approach. The pilot will be administered through the agency’s Natural Resources Conservation Service (NRCS).
“Each producer’s results will be measured and credited back to the farmer through an outcomes report, recognizing and rewarding improvements they achieve on their own land,” Rollins says. “This initiative puts American farmers first as part of the solution to make America healthy again.”
Building Off MAHA
The announcement follows the Make Our Children Healthy Again Strategy released in September.
Kennedy said the initiative promises farmers an “off-ramp” to transition away from chemical fertilizer inputs, “to a model that emphasizes soil health, and with soil health comes nutrient density through voluntary action.”
The U.S. Department of Health and Human Services (HHS) is also investing in research on the connection between regenerative agriculture and public health, as well as developing public health messaging explaining this connection.
“We cannot truly be a wealthy nation if we are not also a healthy nation. Access to wholesome, nutritious and affordable foods is a key tenet of the Make America Healthy Again agenda, which President Trump has directed this administration to execute across all government agencies,” Oz says. “I commend Secretary Rollins and Secretary Kennedy for today’s efforts to strengthen our nation’s food supply.”
“This is another initiative driven by President Trump’s mission to Make America Healthy Again,” Rollins adds. “Alongside Secretary Kennedy, we have made great strides to ensure the safe, nutritious, and affordable food our great farmers produce make it to dinner tables across this great country.”
How Does it Work?
USDA released details about the program in a release. It says the program will be administered by NRCS, allowing producers to bundle multiple regenerative practices into a single application, saying it will both streamline the process and allow for operator flexibility.
In FY2026, USDA is dedicating $400 million through the Environmental Quality Incentives Program (EQIP) and $300 million through the Conservation Stewardship Program (CSP) to fund the first year of regenerative agriculture projects.
USDA says farmers and ranchers interested in regenerative agriculture are encouraged to apply through their local NRCS Service Center by their state’s ranking dates for consideration in FY2026 funding. Applications for both EQIP and CSP can now be submitted under the new single regenerative application process.
Regenerative Reaction
Farm groups and outside influencers are weighing in on the new pilot program announcement. Farm Bureau and President Zippy Duvall welcomed the approach while pointing out its still light on details.
“We value USDA’s acknowledgement that farmers have long practiced regenerative agriculture on their farms, both through federal conservation programs and on their own,” Duvall says. “Building on these efforts by leveraging existing voluntary and incentive-based programs to advance additional regenerative goals sounds like smart government to me, especially when farmers remain in the driver’s seat.”
Updated December 10, 2025 04:54 PM
